SHOPALYST’S STRATEGIC MOVE: BUILDING GLOBAL TRUST THROUGH INTEGRATED PRIVACY AND CLOUD SECURITY COMPLIANCE
About Client
Shopalyst is a US-based SaaS technology company specializing in discovery commerce. Its platform helps brands connect digital advertising with real shopping experiences across multiple online channels. By enabling product discovery, engagement, and conversion within a single connected flow, Shopalyst supports modern commerce teams that operate at scale. It is recognized for its technology-driven approach to discovery commerce and continuous product innovation.
The company serves more than 400 brands globally and operates from Fremont, California, with technology and delivery teams based in India. As a cloud-native platform handling large volumes of customer, campaign, and personal data, Shopalyst works in a high-trust environment where privacy protection and cloud security directly influence customer trust and business growth. As enterprise clients and global partners raised their expectations around data privacy and cloud governance, Shopalyst leadership recognized the need for an official and globally accepted compliance framework to support its long-term growth.
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THE COMPLIANCE NEED: WHY SHOPALYST APPROACHED CERTPRO
Shopalyst’s business depends on secure and responsible data handling. Its platform processes personal data across cloud environments while supporting brands operating in regulated markets. As the company expanded globally, leadership faced heightened demand from customers, legal teams, and procurement departments to demonstrate verified privacy and cloud security controls.
Rather than addressing privacy and cloud risks in isolation, Shopalyst decided to adopt a combined compliance strategy using ISO 27701, ISO 27017, and ISO 27018. These standards collectively address privacy governance, cloud security responsibilities, and protection of personally identifiable information (PII) in cloud environments. Together, they build an integrated system, providing an obvious structure for accountability, transparency, and operational control.
However, achieving certifications across multiple standards required precise scope definition, consistent interpretation, and strong evidence across technical and operational teams. Therefore, to manage the complexities associated with multi-standard compliance without slowing business momentum, Shopalyst partnered with CertPro. This combined approach allows Shopalyst to manage privacy and cloud risks systematically, with visible accountability and improved compliance efficiency.
KEY CHALLENGES IN MULTI-STANDARD COMPLIANCE
- The key challenge in multi-standard compliance was to identify and clarify the overlap among ISO 27701, ISO 27017, and ISO 27018, then apply them together across privacy and cloud controls.
- The task involved validating privacy controls for personal data while also meeting cloud-specific PII protection requirements.
- The assessment of cloud security controls, including access control, monitoring, and shared responsibility models, was conducted.
CERTPRO’S APPROACH TO MULTI-STANDARD COMPLIANCE
CertPro followed a structured audit-driven methodology based on its standard certification workflow. The approach focused on clarity, evidence accuracy, and consistent interpretation across ISO 27701, ISO 27017, and ISO 27018.
Planning and Scope Alignment: CertPro worked with Shopalyst to map the audit scope, objectives, and timelines for ISO 27701, ISO 27017, and ISO 27018. During this planning phase, we established a shared understanding of certification boundaries, applicable controls, and audit expectations across privacy and cloud security domains. This initial process of identifying the overlapping requirements simplified the audit execution and reduced confusion across internal teams.
Evidence Collection: CertPro collected relevant documentation and operational evidence related to Shopalyst’s privacy management and cloud security controls. This included policies, procedures, records, and system-level artifacts required to demonstrate compliance with the combined requirements of the three ISO standards. Our main focus remained on the accuracy, completeness, and relevance of the evidence.
Review and Assessment: Our auditors reviewed the collected evidence against the applicable controls of ISO 27701, ISO 27017, and ISO 27018. This review evaluated whether controls were implemented, maintained, and operating as intended across Shopalyst’s cloud-based environment. This process also enabled us to identify the inconsistencies and gaps.
Gap Communication and Remediation Guidance: CertPro communicated the identified gaps and findings to Shopalyst. We also included practical recommendations with each finding to support remediation and alignment with certification requirements. This step guided Shopalyst teams to address issues efficiently without disrupting ongoing operations.
Reporting and Client Review: CertPro compiled detailed audit reports summarizing compliance status, findings, and observations across all three standards. Draft certificates were shared with Shopalyst for review. Following client confirmation, final reports and certificates were finalized.
Certification and Delivery: Upon successful completion of the certification process, final certificates and audit reports were delivered to Shopalyst. This marked the formal achievement of ISO 27701, ISO 27017, and ISO 27018 certifications.
THE RESULT OF COLLABORATION: MEASURABLE BUSINESS IMPACT
Our partnership resulted in successful certification and meaningful business outcomes achieved through close collaboration between Shopalyst and CertPro.
Key results included:
Integrated Privacy and Cloud Governance: Shopalyst successfully achieved ISO 27701, ISO 27017, and ISO 27018 certifications through a coordinated and structured audit process. This compliance process created a single system that connects privacy rules with cloud security controls across the SaaS platform. As a result, these frameworks support Shopalyst with consistent handling of personal data and clear accountability across cloud environments.
Improved Customer Trust and Market Confidence: The certifications reinforced Shopalyst’s commitment to protecting personal data, applying strong cloud security practices, and managing personally identifiable information responsibly. As a result, enterprise customers and global partners gained verified assurance of Shopalyst’s compliance posture. Thereby building trust and supporting customer retention in a competitive SaaS market.
Scalable Compliance Framework for Ongoing Operations: The collaboration enabled Shopalyst to build a scalable compliance framework that blends privacy and cloud security governance with day-to-day operations. Their operations are now supported by clearly defined roles, responsibilities, and well-documented controls, while allowing the business to scale without compliance hurdles.
Improved Risk Awareness and Control Maturity: Through structured review and assessment, Shopalyst gained improved visibility into privacy and cloud-related risks. CertPro’s guidance efficiently addressed identified gaps, improving control maturity and audit readiness. This supported Shopalyst’s ongoing risk management and continuous improvement.
Readiness for Global Expansion and Regulatory Change: Certification to globally recognized ISO standards assisted Shopalyst in meeting client and regulatory expectations across regions. As regulations and market expectations change, this compliance foundation will help manage future privacy and cloud security needs.
A Collaborative Compliance Milestone: Throughout the audit journey, close collaboration between CertPro’s auditors and Shopalyst’s teams ensured clear interpretation of standard requirements and timely resolution of findings. The process reflected strong teamwork and shared commitment, which represented an essential turning point in Shopalyst’s privacy and cybersecurity efforts.
FINAL THOUGHTS: TURNING ASSURANCE INTO A COMMERCIAL ASSET
Shopalyst built a stronger base for long-term growth and trust by combining privacy and cloud security compliance. These certifications now support their sales conversations, customer retention, and regulatory readiness across global markets. CertPro brought structure and direction to Shopalyst’s compliance efforts at a pivotal point in its growth.
For SaaS companies that handle personal data in cloud environments and aim to scale responsibly, this collaboration shows how the right compliance partner can turn your regulatory requirements into a business advantage.
CertPro partners with organizations to turn regulatory requirements into a planned foundation for business growth.