Excerpt from Bleeping Computer Article, Published on May 27, 2025.
Adidas has confirmed yet another data breach after cyber attackers infiltrated a third-party customer service provider, exposing customer information. The global sportswear leader, Adidas, said the breach occurred when an unauthorized external party accessed consumer data via a third-party service. While Adidas assures that no payment-related information or passwords were compromised, the accessed data reportedly includes contact information of affected customers.
In an official statement, Adidas noted that immediate steps were taken to contain the breach and launch a thorough investigation, with assistance from top information security experts. The company added that it has notified the relevant data protection and law enforcement authorities and is in the process of informing potentially impacted consumers. Adidas reiterated its commitment to consumer privacy, expressing regret for the concern and inconvenience caused by the breach. Adidas has not yet disclosed specific details such as the identity of the affected customer service provider, the date of detection, or the number of individuals impacted. It also remains unclear whether Adidas’ own systems were compromised during this breach.
This latest breach adds to a growing list of cybersecurity challenges Adidas has faced. Earlier this month, Adidas acknowledged breaches involving customers in Turkey and South Korea who had reached out to customer service in 2024 or earlier. Stolen data in those cases included names, email addresses, phone numbers, birthdates, and physical addresses. In 2018, Adidas also suffered a breach affecting millions of customers on its U.S. website, where attackers accessed usernames, contact details, and encrypted passwords. With this recent breach, Adidas joins a long list of global corporations grappling with third-party security vulnerabilities, highlighting the need for stronger vendor risk management. Adidas is now under pressure to bolster cybersecurity and rebuild consumer trust.
To delve deeper into this topic, please read the full article Bleeping Computer.
