Excerpt from The Business Times, Published on Jul 4, 2025
Louis Vuitton Korea has confirmed that a cyberattack targeting its systems on June 8 led to the unauthorized leak of customer data. The luxury fashion brand, part of the LVMH Group, stated that the breach affected both online and offline customers, compromising personal details such as names and contact information. Importantly, no financial data or payment information was compromised, according to the company.
The breach was discovered on July 2, following which Louis Vuitton Korea promptly reported the incident to the Korea Internet & Security Agency (KISA). The company also stated that it has taken immediate action to strengthen its internal systems and launched a comprehensive review to assess the extent of the breach. Affected customers are being contacted directly by the brand.
This incident marks the second cybersecurity breach reported within the LVMH portfolio in South Korea in recent months, following similar cases involving Dior and Tiffany. Regulatory authorities, including the Personal Information Protection Commission, are reportedly reviewing these cases and may pursue further investigations to ensure compliance with South Korea’s stringent data protection laws.
Louis Vuitton Korea issued an official apology and emphasized its commitment to safeguarding customer information. The company reiterated that it will continue to enhance its cybersecurity infrastructure to prevent recurrence and maintain customer trust.
As data breaches become increasingly common across industries, this case underscores the growing need for global brands to implement proactive and transparent cybersecurity measures. Experts suggest that even luxury brands, often considered less targeted, are now facing growing threats from sophisticated cybercriminals.
To delve deeper into this topic, please read the full article on The Business Times.
